Interview: Greg Oliver

Greg Oliver, CEO of Fitness & Lifestyle Group, is chair of theGlobal Health & Fitness Alliance – a collaboration of industry leaders that have set out to achieve essential service status for the sector. He updates Kate Cracknell on progress.

Interview: Greg Oliver

‍

“Our mission at the Global Health and FitnessAlliance is to have health clubs recognisedacross the globe as an essential service”

‍

When and why was the GHFA founded?

The GHFA was founded in COVID-struck 2020,when gyms and wellness centres around the worldwere being forced into lockdown, often being thefirst to be closed and the last to re-open, in spiteof our sector’s unparalleled health credentials.Successive lockdowns have treated the healthand fitness sector as if it were part of thehospitality industry, whereas the clue to our truevalue lies right there in our name: health.....

‍

Read the full article

‍

Other posts

May 20, 2021

Phillip Mills and Greg Oliver among FIT Summit 2021 award winners

Phillip Mills, founder and executive director of Les Mills, Chris Hemsworth's Centr app and Dave Wright's Myzone, are among the winners of the 2021 Fitness & Wellness Awards of Excellence.

November 3, 2023

California Fitness Festival ignites One Life Live Well, with plans to scale annually

The inaugural California Fitness Festival was such a success that plans are already taking shape to scale it as an annual lifestyle event and destination. CEO Dane Fort explains how the event adds fuel to the fire of California's One Life Live Well mission.