Populations around the world have recognised the value of physical activity. We now have a tremendous opportunity to build on this – and potentially surpass previous performance.
"Against the backdrop of the pandemic, our products and services took on new significance: by 2022 they'd become far more nondiscretionary."
With brands such as Fitness First, Goodlife, Zap Fitness and Lifestyle Group has long been a tech innovator, as Kate Cracknell discovers
Greg Oliver, CEO of Fitness & Lifestyle Group, is chair of theGlobal Health & Fitness Alliance – a collaboration of industry leaders that have set out to achieve essential service status for the sector. He updates Kate Cracknell on progress.