Populations around the world have recognised the value of physical activity. We now have a tremendous opportunity to build on this – and potentially surpass previous performance.
"Against the backdrop of the pandemic, our products and services took on new significance: by 2022 they'd become far more nondiscretionary."
Greg Oliver, CEO of Fitness & Lifestyle Group, is chair of theGlobal Health & Fitness Alliance – a collaboration of industry leaders that have set out to achieve essential service status for the sector. He updates Kate Cracknell on progress.
“Populations around the world have now recognised the value of physical activity for their overall health and wellbeing - and specifically, the outcomes achieved in world-class facilities such as those operated by Fitness & Lifestyle Group.